Offshore Outsourcing & Scammer
Blog about offshore outsourcing and scammer in the outsourcing industry
WakeUpNow Retail Sales
by Rudolf Faix Saturday, February 14, 2015 4:50 AM

WakeUpNow fail to address retail elephant in the room

Retail sales are the lifeblood of any MLM company. Without a steady flow of revenue from people outside of the opportunity purchasing your products, you’re only putting off an inevitable collapse.

A complete lack of retail sales saw WakeUpNow rack up $3.3 million dollars in losses for 2012. This trend continued and in 2013 the company recorded another loss of $4.5 million.

No doubt seeing the writing on the wall, WakeUpNow management introduced mandatory retail quotas in late 2013. Forced onto an affiliate-base that had previously been solely focused on affiliate recruitment, these changes were met with mixed reactions.

Affiliates who had focused on signing up, paying the minimum volume-spend themselves and then recruiting others to do the same were rather unhappy.

The loss figures above are quoted from WakeUpNow’s own 2013 Disclosure statement, which was the focus of a recent BehindMLM article. Titled "WakeUpNow blows through almost $8 million in two years", the article looked at the current situation, what WakeUpNow focused on in the statement and what that likely meant for the business going forward.

In summary, WakeUpNow looked to be pushing more of the same - which I suggested would in turn result in more of the same. That being the ongoing loss of millions of dollars from year to year.

That evidently didn’t go over too well with WakeUpNow corporate, who were quick to deploy their PR agency.

The first response came in less than 24 hours by way of a spammy press-release. Written for no other reason than to be linked back to by over-zealous WakeUpNow affiliates, who for some reason can’t quite seem to grasp WakeUpNow themselves author (or at the very least solicit) such works, declares "WakeUpNow passes 100,000 customer milestone".

Sounds impressive, until you consider there’s no mention of how many of those customers are retail.

Furthermore, the maths doesn’t add up either. How does a company with 100,000 customers still manage to lose $8 million over two years? Even the smallest of spends ($10), translates into millions of dollars in revenue.

Some things need to be considered here. In addition to no mention of retail ratios, WakeUpNow also don’t clarify whether these 100,000 customers are currently active (having made any recent orders), or whether it’s a cumulative number.

Anyway, it is what it is - a bunch of spam that’s both misleading and ultimately irrelevant.

WakeUpNow followed up this response with an email sent to me via BehindMLM’s contact form. Well, not from them per say but from Mike Scerbo of Rose Moser Allyn Public Relations, who appear to be working for them.

Scerbo’s email was anything but personal, containing seemingly recently written spammy press-release that asked me to "consider" the following "key points":

 

Source: http://internetcrimefightersorg.com/wakeupnow-retail-sales/ (already removed)

 

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Spamming at LinkedIn and similar websites
by Rudolf Faix Monday, February 9, 2015 1:22 AM

Yesterday I got an email from a spammer. A part of the content is:

"As for the spamming I also have a marketing background, spamming is a great form of advertising, everyone gets spammed in one form or another when you really think about, look at a car, it has its manufacturer's name on it, drive down EDSA or any of the main roads in Manila and you will see globe, Smart all spamming. Its how businesses survive, by pushing your name out there, it proves that you are a genuine business."

I don’t know from where he has this marketing background, but in Europe you learn already in the second grade, that a permanently repetition of the same content will get ignored from your target audience. Observe it by yourself. You are mostly driving the same way daily. How many of the promotions, which get seen on the road, you recognize really? How many promotions are you watching in the TV and how many times you use the time of the promotion shown in TV for doing something different, like take a fresh beer from the refrigerator, going to toilet, etc.?

For this the promotion agencies are developing every time new ideas for making the promotion different and distribute it on a different way. In USA the marketing agencies have already found a way that their promotion does not get directly into the trash box. They are offering coupons, where you can save something by buying the product. These coupons are getting collected from the people. The negative aspects of this form of marketing you can even watch it at the Philippines at the TV station "Travel & Living" by watching "Extreme Couponing".

LinkedIn knows about spamming too. At LinkedIn is it possible to block updates from a member. This is done by a link on the upper right side of each posting at the start page, where you can block the postings from this member. In such a case all posts don’t get shown from this member. I have used it already for two members. It works for me perfect. The disadvantage of this is that I’m not see some interesting posts of this members too, but with this I can survive. Others, which are not spamming, have interesting posts too.

Spamming proves only that the product cannot get sold and the spammer is searching for someone, which is stupid enough for buying it. It never proves that the company or the product is genuine. A real and authentic product gets sold by the first advertisement. 

 

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The best way for NOT making business at LinkedIn
by Rudolf Faix Wednesday, February 4, 2015 3:48 AM

In each business you need to build up trust. Show yourself and your talents and not others. You are marketing yourself. For this you are at LinkedIn.  A real company even need not to read this, they know how to promote their products and services, but here at LinkedIn are so many amateurs in selling which need a lot of help.

Trust cannot get build up, when you

  • are hiding yourself in the anonymity of the Internet
    Do you have something to hide? In such a case you should not open a business. People, which hide something are not trustful

  • are you not showing your real face
    it does not matter if you are young, old, pretty or ugly. It only matters if you are making a bad impression by having no picture, a logo, a picture of someone else, a landscape shot, a graphic, a cartoon or something else, which is not showing your real face

  • are thinking that LinkedIn is the same like Facebook
    If you are proud that you have something produced, which has hand, legs and seems to be functioning, then present your baby at Facebook.
    If you like to present your pet, than post it's picture on Facebook.
    If you are a fan of a movie star or some other celebrity, then post it on Facebook.
    Nobody makes business with a baby or an animal. You like to make business, so post your own picture.

  • are spamming
    There is a golden rule at the Internet: "Don’t buy from spammer, you’ll get scammed". Spammer getting easily identified. They are posting every day or every (few) hour(s)  the same content, have not enough money for buying a full functionally keyboard (mostly they have no keyboard, which has normal letters for typing - the capslock cannot get turned off) or some keys are repeated many times

  • not describe your product or service, which you like to sell, in full
    As better you are describing your product or service as easier it will be to find customers for it. A "genuine" description and a message "contact me for more information" is not really something, what makes your posting interesting

  • promote any fantasy earnings for your reseller
    If you promote what others can earn by selling your product, than you show only that your product or service is not able to sell at the market. Pyramid systems are at the most European countries forbidden by the law already. If someone has a good product, where he can earn a lot, then he will not share it at the Internet, because as more are selling this product as more the price and the earnings are going down

  • only can get contacted by using Skype
    The world is divided into 24 time zones. Don’t waste the time of others, nobody will wait until he can reach you. You like to sell, for this you have to take care that buyers can contact you in a normal way and during you are sleeping too. You are the seller and not the buyer! You need to find a customer, which like to buy from you. The buyer is the king, not you!

  • links and email addresses, which are written at your profile, are not working
    In such a case interested people cannot contact you and are thinking that you even cannot pay the domain and/or hosting fees

Real companies need not hide themselves, they are proud about their name and success. Their name is their trademark and they are not hiding themselves in the crowd.

 

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The end of AdBlock Plus - Free Services don't have a long lifetime
by Rudolf Faix Tuesday, February 3, 2015 11:40 AM

The greediness and struggle for survive ends each free service.

Maybe two month ago I found out that AdBlock does not block all advertisements and installed another free adblocker (AdGuard). Today I found an article, posted at Android App News with the explanation for this problem:

Web companies depend on ads for revenue, but most of us use AdBlock Plus or uBlock, or some other ad blocking software, to cut down on the ads that we see when we’re online. According to a report from Financial Times, AdBlock Plus is getting paid to let ads through their filters. More specifically the makers of AdBlock Plus, a company called Eyeo, has been accepting money in exchange for whitelisting ads from companies including Google, Microsoft, and Amazon. It kind of defeats the purpose of adblocking if ads can get through, don’t you think?

This isn’t the first time we’ve heard about AdBlock letting ads through in exchange for payment. It was reported back in 2013 that Google had made a deal with Eyeo to let their ads through. Eyeo goes into some detail on their practice of allowing some ads on the adblock.org website. They call them “acceptable” ads. They talk about giving advertisers “the incentive to produce better ads” by blocking obnoxious ads and only letting through the ads that are unobtrusive. The program isn’t mandatory, and users can opt-out by changing some settings to block all ads. The acceptable ad policy doesn’t go into any detail about Eyeo getting paid to let ads slip through, however. It appears that big companies are paying to get their ads through the AdBlock Plus filters.

We don’t have a lot of details about Eyeo’s deals. We aren’t likely to get them. Companies like Google and Microsoft, and who knows who else, are bankrolling AdBlock Plus. Meanwhile, AdBlock Plus isn’t really doing the job that it claims to be doing. At least it’s not doing the job as well as the company would have you believe. This whole thing bugs me. Thankfully, there are other ad blocking options. uBlock is a great browser extension that I switched to months ago. It uses far less system resources and seems to block ads better than AdBlock Plus. This may be because it isn’t being paid off the way AdBlock Plus is.

This entry was posted in Android App News, Android News.

SOURCE: Financial Times

 

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I'm since more then 35 years in the computer business (programming and technical support) and using the Internet since it has started. Since 2002 I'm programming solutions for Asterisk and since 2004 I'm in the call center industry.

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