Offshore Outsourcing & Scammer
Blog about offshore outsourcing and scammer in the outsourcing industry
Sperian Engergy - How call center marketing can go into the wrong direction
by Rudolf Faix Saturday, March 28, 2015 7:23 AM

From a posting in the social network Sperian Engergy has been coming into my focus. I decided to ask for more info and got the following response:

Thank you for reaching out, sorry I didn’t get back to you sooner. We are looking for centers that can commit more than 10 existing seats to selling electricity in our Pennsylvania, Illinois, Ohio, New Jersey, Maryland and/or New York markets. We pay a Cost per Acquisition commission and each center purchases their own leads. We consistently maintain competitive rate plans in all markets. If this is something you feel your center can assist in, let me know and I will send over commissions, agreements, etc. for your review. This year we are focusing on less partners and building up the production seats with the partners we choose to bring on. We want the best relationships with the best partners.

Sperian EnergySean Wise
Channel Manager
Sperian Energy
O: 702-757-2691
C: 408-355-3480
www.sperianenergy.com

On the first view the offer does not look so bad and does not differ to the standard offers at LinkedIn. As they are searching for a few call centers, which need to buy their own leads, are the following questions open:

 

  • How are the centers coordinate their leads?
  • How the centers can exclude already existing customers from Sperian Energy from calling them?

 

I also have taken a look at the website of Sperian Engergy for getting some price information. There you'll find that you have enter the zip code for a price information. Ok, take it easy and revoke a few zip codes from the US. The site mapsofworld.com let you select the country, state and town/city. 

I have taken tried three cities from Illionois:

County/BoroughTown/CityZipcode
Montgomery Hillsboro 62049
Rock Island Hampton 61256
Washington Nashville 62263

The result has been negative: We do not currently offer service in the area for the zip code entered. Please check back soon or call us for immediate assistance at 888.682.8082.

How a call center can offer in such a case a change of the energy provider, if the prices cannot get announced? To say only that we are the best and cheapest is not enough to convince people.

My summary: The same way like Sperian Engergy is searching for the best call center, the call centers are searching for the best partners. The problem is only that Sperian Engergy is at the moment even not a good partner for a call center as long as they are not doing their homework. Maybe they even don't have enough income to update their own database or they like to find customers, which like to change their energy provider first. In both cases is this not a good campaign for a call center. Call Centers can expect that they not getting paid for their work, because their referred customers are not living in the supported area from Sperian Energy. The referred customers are kept by them for a future expansion. As they don't expect to pay something, they even did not offer any amount per referred customer in their offer.

I think that the way Sperian Energy is making their offer, that they are only time waster or they are even not sure what they like. The information given in the email could be written in their posting at LinkedIn too. In such a case they would make some better impressions to their future partners. I expected to get more information then only marketing blah blah on my request.

The first impression a company makes is important for a business relationship. Sperian Energy made the impression of a time waster for me. Call centers have something better to do than to beg for more information.

I think too, that the same way they handle the call centers they are handling their customers, which does not lead them to a good reputation. Sperian Energy need to get more than a very good call center. They need to replace at least their marketing manager and the responsible staff, which has sent me such an email.

Gmail - LinkedIn - Sperian Energy is looking to add Call Centers.pdf (220.8KB)

 

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I'm since more then 35 years in the computer business (programming and technical support) and using the Internet since it has started. Since 2002 I'm programming solutions for Asterisk and since 2004 I'm in the call center industry.

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