Yesterday I got an email from a spammer. A part of the content is:
"As for the spamming I also have a marketing background, spamming is a great form of advertising, everyone gets spammed in one form or another when you really think about, look at a car, it has its manufacturer's name on it, drive down EDSA or any of the main roads in Manila and you will see globe, Smart all spamming. Its how businesses survive, by pushing your name out there, it proves that you are a genuine business."
I don’t know from where he has this marketing background, but in Europe you learn already in the second grade, that a permanently repetition of the same content will get ignored from your target audience. Observe it by yourself. You are mostly driving the same way daily. How many of the promotions, which get seen on the road, you recognize really? How many promotions are you watching in the TV and how many times you use the time of the promotion shown in TV for doing something different, like take a fresh beer from the refrigerator, going to toilet, etc.?
For this the promotion agencies are developing every time new ideas for making the promotion different and distribute it on a different way. In USA the marketing agencies have already found a way that their promotion does not get directly into the trash box. They are offering coupons, where you can save something by buying the product. These coupons are getting collected from the people. The negative aspects of this form of marketing you can even watch it at the Philippines at the TV station "Travel & Living" by watching "Extreme Couponing".
LinkedIn knows about spamming too. At LinkedIn is it possible to block updates from a member. This is done by a link on the upper right side of each posting at the start page, where you can block the postings from this member. In such a case all posts don’t get shown from this member. I have used it already for two members. It works for me perfect. The disadvantage of this is that I’m not see some interesting posts of this members too, but with this I can survive. Others, which are not spamming, have interesting posts too.
Spamming proves only that the product cannot get sold and the spammer is searching for someone, which is stupid enough for buying it. It never proves that the company or the product is genuine. A real and authentic product gets sold by the first advertisement.